What is Personal Branding?
Personal Branding Photography - Alan Rowlette - www.alanrowlette.ie
What is Personal Branding?
© Alan Rowlette
Personal branding is how we define our lifestyle and core values, and translate them to our brand consistently, over time. The goal is to infuse your personality into your brand in order to connect with your ideal audience.
WHY IS PERSONAL BRANDING IMPORTANT?
Many business owners resent personal branding as inauthentic and "fake", We often write off the process of personal branding, considering it an insignificant element of marketing our businesses.
Personal Branding is an opportunity to:
Show others what you stand for so you can weed out those who are not interested in working with you.
Create a bridge, connecting you and your ideal clients and audience, attracting the right people to work with you, and thereby allowing you to charge a premium for your offering in order to scale your business.
Set yourself apart in the extremely convoluted online world that is FILLED with never-ending competition.
Tell the story of your brand, bringing it to life, and helping you serve those who need your offer.
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Alan Rowlette is a Dublin-based corporate, PR, event, conference and commercial photographer. Alan's corporate photographic practice specialises in corporate headshots, corporate events, meetings, launches and conference photography. Alan's commercial photography focuses on food, restaurant, people, fitness, product and property photography.
As with all of our work we shoot in a contemporary and dynamic reportage style.
To make and enquiry, or to view more of our work please go to
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Alan’s background is firmly rooted in photojournalism and documentary photography and this shines through in his work. Alan specialises in bringing events, brands and businesses to life with his fresh and dynamic reportage approach. Alan's client list includes Google, Diageo, Bank of Ireland, Bord Bia, The Happy Pear, Urban Health, Lidl, Bord Gais, Gala Foods and Wicklow Wolf Brewing.
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Alan is a member of the Dublin Chamber of Commerce, The Dublin Convention Bureau, Association of Irish Professional Conference Organisers and SITE Global.
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You can view more of Alan Rowlette’s work here:
Dublin Brand Storytelling Photography
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© Alan Rowlette
