Why you Need to Build Authority in your Industry
Personal Branding Photography - Dublin, Ireland. - www.alanrowlette.ie
Why you Need to Build Authority in your Industry
www.alanrowlette.ie
© Alan Rowlette
We live in a technological age where people are constantly distracted by social media, global news events, and smartphones.
Although social media has unleashed so many opportunities for us as entrepreneurs, it can be challenging to stand out and make yourself visible to the world.
If you’re trying to build authority and visibility for your business, all in the context of a competitive industry, then personal branding photography should be a non-negotiable investment for your business and marketing.
It’s the art of showcasing every essence of who you are as a business owner; your personality, how you work, your values, your interests and how you spend your free time in a way that inspires and attracts your ideal clients.
The Role of Personal Branding to Build Authority
In the last decade, personal branding has become its own genre within the photography industry.
For me, it’s more than taking ‘pretty pictures’; it’s about getting to know someone and their brand and understanding what makes them tick so that I can create ‘pictures with purpose’ instead.
It’s all about the personal touch, making you stand out from the crowd. Your brand needs a human face, and that’s where your personal brand comes in.
It gives potential clients more insight into who you are as a person and as a business owner.
Brand photography is a powerful tool to connect with your target audience and convey a clear message about who you are and what you do; it’s your secret weapon in helping you build credibility and authority in your business.
Being Credible Will Help Establish your Authority
You can do this by becoming a reliable resource, sharing information with the right audience—whether through social media, blogging, podcasting or speaking at events—and making sure that what you share is accurate and helpful.
By having high-quality images accompany your content rather than a phone selfie, you’ll go that extra mile in building your authority as a professional in your industry, ensuring that people will come back time and again for more value from you.
Alan Rowlette is a Dublin-based corporate, PR, event, conference and commercial photographer. Alan's corporate photographic practice specialises in corporate headshots, corporate events, meetings, launches and conference photography.
Alan's commercial photography focuses on food, restaurant, people, fitness, product and property photography.
As with all of our work we shoot in a contemporary and dynamic reportage style.
To make and enquiry, or to view more of our work please go to
Alan’s background is firmly rooted in photojournalism and documentary photography and this shines through in his work. Alan specialises in bringing events, brands and businesses to life with his fresh and dynamic reportage approach.
Alan's client list includes Google, Meta, Salesforce, Hubspot, TikTok, Diageo, The Royal Convention Centre Dublin, Aviva Stadium, The Convention Centre Dublin, Croke Park, Allied Irish Bank, Bank of Ireland, Bord Bia, Failte Ireland, The Happy Pear, Lidl, Bord Gais, Gala Foods and Wicklow Wolf Brewing.
Alan is a member of the Dublin Chamber of Commerce, The Dublin Convention Bureau, Association of Irish Professional Conference Organisers and SITE Global.
You can view more of Alan Rowlette’s work here:
Dublin Industrial Photography
Dublin Award Photography
Dublin Brand Storytelling Photography
© Alan Rowlette